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Houghton Introduces ‘See Now, purchase Now’ for wedding gowns, But Are or even more accurately, ‘see now, pre-order now.’ we are perhaps not referring to fast bridal fashion right here.

Thursday, October 10th, 2019

Houghton Introduces ‘See Now, purchase Now’ for wedding gowns, But Are or even more accurately, ‘see now, pre-order now.’ we are perhaps not referring to fast bridal fashion right here.

More and more brands today are adopting some type of the see now, purchase now model, through the Fashion Week runways (with a few exceptions) — to, lately, Coachella, with Alice + Olivia’s straight away shoppable Grateful Dead-inspired collection. Now, celeb-loved indie brand Houghton is bringing that concept towards the bridal globe featuring its very very first shop-the-runway collection for springtime 2017.

“That idea lends it self much more to bridal than any such thing else,” designer and director that is creative Polk told Fashionista Saturday in the Houghton bridal presentation, based in a tony Upper East Side city home that formerly housed the Chrome Hearts flagship. Ten times prior to the presentation, the brand name create a call to brides-to-be via social networking and press placements, and alerted their clientele, that the very first 100 to RSVP could go to the preview that is two-hour pre-order the springtime 2017 gowns and go shopping the add-ons, including Houghton x Commando lace bodysuits.

The bridal timeline is a totally different beast than even the ready-to-wear format (which the CFDA is in the process of rethinking with help from Boston Consulting Group) to give you some background. We spoke to editor-in-chief of the latest York weddings web web site Twirl and expert that is bridal Chertoff, whom explained that following the collections reveal in April 2016 for springtime 2017, it will take anywhere from six to nine months when it comes to dresses going to the product product sales flooring, with regards to the design, ornateness, manufacturing, etc. And that is just the examples. As soon as a bride does a round of sample gown try-on sessions with her BFFs, she might determine on her behalf dress. (more…)